Those Contextual Ads on the Windshield Will Get Dismal Clickthrough Rates

One of the core things that people do on their screens in the car is GPS navigation and the ability to see which of your friends are nearby is something we think will be really interesting for people. – Facebook Vice President of Partnerships and Platform Marketing Dan Rose, referring to the Mercedes version of [...]

Source: http://allthingsd.com/20120111/those-contextual-ads-on-the-windshield-will-get-dismal-clickthrough-rates/

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