Most Android apps sit idle, top-50 apps make up 61% of all usage, Nielsen finds

Nielsen on Thursday ushered in a new era of mobile device usage reporting brought about by customer metering software installed on thousands of iOS and Android devices around the U.S. Rather than relying on survey results as is typical in the industry, Nielsen is now able to directly measure consumer behavior with its metering software ? installed on consumers’ devices with their approval, of course ? and report extremely accurate data.�This first report examines Android owners’ usage of apps and the mobile Web, and finds that time spent using apps is roughly double time spent browsing the mobile Web. More interestingly, Nielsen found that the top-10 apps in the Android Market account for a whopping 43% of app usage on

Source: http://www.bgr.com/2011/08/18/most-android-apps-sit-idle-top-50-apps-make-up-61-of-all-usage-nielsen-finds/

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